Gabrielle is an organizer, writer, and strategist ready to settle in her new home of Philadelphia, Pennsylvania.

Most recently she acted as State Digital Director in both South Carolina and Pennsylvania on the Hillary for America campaign. Previously, she nursed an affinity for SMS and online organizing at Revolution Messaging in Washington, D.C. after finishing her M.A. in Political Communication at American University. Prior to that she worked in the non-profit sector in both communication and policy leadership roles.

Freelance and consulting inquiries should be sent to gnmccaffrey@gmail.com.

 

Work Experience
Hillary for America
June 2015 – November 2016 | State Digital Director | South Carolina, Pennsylvania

Hillary for SC:
Twitter | Facebook | Medium |

Hillary for PA:
Twitter | Facebook | Instagram | Flickr |

 

Revolution Messaging
September 2014 – June 2015 | SMS + Digital Strategist

National Committee for Responsive Philanthropy
December 2013 – August 2014 | Communications + Digital Associate

National Campus Leadership Council
Communications + Policy Director | January 2013 – November 2013

Education
American University
Washington, DC 2012-2014
Master of Arts in Political Communication

Flagler College
St. Augustine, FL 2008-2011
Bachelor of Arts in English
Minors in Communication, Political Science, Pre-Law

Other Relevant Experience
Internships
National MS Society Public Policy Office
Graduate Student Intern
Washington, DC
Oct. 2014-Dec. 2014

National Crime Prevention Council
Communications and Outreach Intern
Arlington, VA
June 2011-Aug. 2011

Naples Daily News
Naples, Fl.
May 2008-July 2008
Breaking News Intern

Academic Work
American University Graduate Research Assistant
Washington, D.C.— Fall 2012
Conducted qualitative research and coding for intercoder reliability to aide Assistant Professor in supplemental research to inform submission for academic publishing.

American University Campaign Management Institute participant
Washington, D.C.—Spring 2013
Crafted a comprehensive political campaign with five peers consisting of opposition and self research, messaging and branding, fundraising tactics, voter targeting, field strategy and general campaign strategy for 2013 Gubernatorial candidate Terry McAuliffe. Available upon request.

MA Thesis: Election Cable News Coverage and Issue Salience: A Real Time Analysis of Voting Behavior and Media Consumption in the 2013 Virginia Gubernatorial Race in Millennial and Baby Boomer Women
August 2013 –December 2013

Required to fulfill American University’s Master’s capstone component, I conducted real time research into the media consumption and voting behaviors of a subset of women voters in Virginia during the 2013 gubernatorial campaigns. I informed my political environment with interviews from professionals in the field, including editors and top reporters from various news sources in the Washington, D.C. area. Combined with qualitative and quantitative web survey results of voters in Virginia, I explore the results in the context of the communication theory of issue ownership in modern electoral politics and created a messaging box by media to inform modern voter media consumption habits for use by upcoming political campaigns.